Privacy Policy

1. Introduction

GirlyBaskets ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website GirlyBaskets.com (the "Website"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and email address (when creating an account)
• Authentication information (via Google Sign-In)
• Saved basket preferences and favorites
• Communication preferences
• Any other information you choose to provide

Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Operating system
• Access times and dates
• Pages viewed and links clicked
• Referring website addresses
• Device identifiers

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website and hold certain information. These include:

• Session Cookies: Temporary cookies that expire when you close your browser
• Persistent Cookies: Cookies that remain on your device for a set period
• Google Analytics: We use Google Analytics to analyze website traffic and usage patterns
• Google Tag Manager: Used to manage website tags and tracking codes
• Firebase Authentication: Used for secure user authentication

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Website
• Improve, personalize, and expand our Website
• Understand and analyze how you use our Website
• Develop new products, services, features, and functionality
• Process your transactions and manage your account
• Send you emails regarding your account or purchases
• Communicate with you about updates, promotions, and news (with your consent)
• Find and prevent fraud
• Comply with legal obligations

4. Amazon Affiliate Program

As an Amazon Associate, we earn from qualifying purchases made through affiliate links on our Website. When you click on an Amazon product link and make a purchase, Amazon may share certain information with us related to that transaction, including:

• Products purchased
• Transaction amounts (for commission calculation)
• General geographic information

This information is used solely for tracking affiliate commissions and improving our product recommendations. We do not receive personally identifiable information about Amazon customers.

5. Information Sharing and Disclosure

We may share your information in the following situations:

Service Providers

We may share your information with third-party service providers that perform services for us, including:

• Google (Analytics, Tag Manager, Firebase)
• Vercel (Website hosting)
• Sanity (Content management)
• OpenAI (AI-powered content generation)

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If we are involved in a merger, acquisition, or asset sale, your personal information may be transferred.

With Your Consent

We may disclose your personal information for any other purpose with your consent.

6. Data Security

We use administrative, technical, and physical security measures to protect your personal information. These measures include:

• SSL/TLS encryption for data transmission
• Secure authentication via Firebase
• Regular security assessments
• Limited access to personal information
• Secure data storage with encryption at rest

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to provide you with our services and as described in this Privacy Policy. We will also retain and use your information to the extent necessary to:

• Comply with our legal obligations
• Resolve disputes
• Enforce our legal agreements and policies

8. Your Rights and Choices

Access and Update

You can review and change your personal information by logging into your account and visiting your account settings page.

Delete Your Account

You may delete your account at any time by contacting us at privacy@girlybaskets.com. Note that we may retain certain information as required by law or for legitimate business purposes.

Opt-Out of Communications

You may opt-out of receiving promotional emails from us by following the unsubscribe link in those emails. You may also contact us to opt-out.

Cookie Preferences

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Website.

Do Not Track

Most web browsers include a Do-Not-Track ("DNT") feature. We currently do not respond to DNT signals.

9. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the personal information we collect, use, and disclose
• Right to Delete: You have the right to request deletion of your personal information
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us at privacy@girlybaskets.com or use the contact information provided below.

10. Children's Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, please do not provide any information on this Website. If we learn we have collected personal information from a child under 13, we will delete that information promptly.

11. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

12. Third-Party Websites

Our Website contains links to third-party websites, primarily Amazon.com. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

15. Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the information concerned and the context in which we collect it:

• You have given us permission to do so
• The processing is in our legitimate interests and not overridden by your rights
• For payment processing purposes
• To comply with the law